AdSense today announced at Adspace and on their blog that they’re developing a much requested feature for publishes - category filtering.
“Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.”
The feature is being launched as a beta test to a small group of publishers so don’t expect to see it too soon unless you’re in the test group. I think this will go a long way in removing those irrelevant ads that occupies space and doesnt have weight. Those ads could be annoting at times and they also carry low CTR, this is a very good innovation.
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