Sunday, January 17, 2010

Top Five Headline Catcher for Writing Articles This Year



1) Questions

People respond to being asked questions. A headline in the form of a question automatically engages them with the headline (you or your product). They silently affirm their answer to the question as they read, compelling them to read on or click on the link. “Who Else Wants To Learn How To Write Killer Headlines?”

2) How To or Advice

Everyone wants to know more and learn more. In fact, that is what many people are searching for on the internet. How to do something or how to make something is a form of learning. It’s instructional and useful as its hits the targets of what people are searching for. Their real objective is to make say -- a million dollars, but they don’t know how and are searching for answers.

3) Direct – Straight to the Point

The direct type of headline omits any use of being clever, curiosity, questions or how to strategies. It tells the reader upfront what the benefit is to them for either reading on or taking further action. For example: “Click here for Free Videos How to Speak French in 30 Days”. This type of headline is benefit focused, often the type you see with advertising where the cost goes up per line or is otherwise limited by number of characters. It answers the question in the reader’s mind, What’s in it for me?

4) Indirect

You may have a product that needs a lot of pre-selling or would otherwise be rejected outright if you were to reveal it upfront. An example is pitching a multi-level marketing opportunity as many people have a negative reaction due to the “pyramid scheme” stigma attached to the industry. In this case, your headline would compel them to read more and find out how they can achieve the benefits derived from such an opportunity without ever mentioning what the product is.

The indirect method is very effective as the purpose is to lead the visitor or reader through your sales process, allowing content to persuade and convince them of all the benefits and value derived from your product or service.

The inherent factor of curiosity keeps the reader’s attention and will want to know what
“it” is or the “secret” formula behind the benefit or some other compelling tease.

5) The Top 10

People like lists, especially the Top 10 or Top 3. This form of headline is also a form of an advice headline such as “The Top 3 Tips To Lose Fat”. People like to get to the bottom line, just the facts. They appreciate you organizing the information into a form of bullet points which comes across as pseudo-factual. People like statistics that back up your claims. They like to know things like “The Top 3 Ways To Save on Taxes”.

Somehow those bullet points seem almost like somebody else did all the work and now they are sharing this useful information with them. It creates perceived value in the content.

Let us look at the headline at the top of the page, “8 Year Old Boy Makes 5K Per Month Online Using A Simple “Lemonade Stand” Secret”

This touches on a number of triggers that are targeted to online home based business opportunity seekers. Now we'll look at the copy:

This headline, without directly saying what it is, implies that it an online business opportunity that makes 5k per month, that it does not require a lot of education or skill, even an “8 year old” can do it, that it is not hard or difficult, i.e. “simple”, that there is some type of system involved which implies a How To formula i.e. the “lemonade stand” analogy. The Lemonade Stand analogy also appeals to the entrepreneurial spirit of the opportunity seeker.

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Sunday, January 17, 2010

Top Five Headline Catcher for Writing Articles This Year



1) Questions

People respond to being asked questions. A headline in the form of a question automatically engages them with the headline (you or your product). They silently affirm their answer to the question as they read, compelling them to read on or click on the link. “Who Else Wants To Learn How To Write Killer Headlines?”

2) How To or Advice

Everyone wants to know more and learn more. In fact, that is what many people are searching for on the internet. How to do something or how to make something is a form of learning. It’s instructional and useful as its hits the targets of what people are searching for. Their real objective is to make say -- a million dollars, but they don’t know how and are searching for answers.

3) Direct – Straight to the Point

The direct type of headline omits any use of being clever, curiosity, questions or how to strategies. It tells the reader upfront what the benefit is to them for either reading on or taking further action. For example: “Click here for Free Videos How to Speak French in 30 Days”. This type of headline is benefit focused, often the type you see with advertising where the cost goes up per line or is otherwise limited by number of characters. It answers the question in the reader’s mind, What’s in it for me?

4) Indirect

You may have a product that needs a lot of pre-selling or would otherwise be rejected outright if you were to reveal it upfront. An example is pitching a multi-level marketing opportunity as many people have a negative reaction due to the “pyramid scheme” stigma attached to the industry. In this case, your headline would compel them to read more and find out how they can achieve the benefits derived from such an opportunity without ever mentioning what the product is.

The indirect method is very effective as the purpose is to lead the visitor or reader through your sales process, allowing content to persuade and convince them of all the benefits and value derived from your product or service.

The inherent factor of curiosity keeps the reader’s attention and will want to know what
“it” is or the “secret” formula behind the benefit or some other compelling tease.

5) The Top 10

People like lists, especially the Top 10 or Top 3. This form of headline is also a form of an advice headline such as “The Top 3 Tips To Lose Fat”. People like to get to the bottom line, just the facts. They appreciate you organizing the information into a form of bullet points which comes across as pseudo-factual. People like statistics that back up your claims. They like to know things like “The Top 3 Ways To Save on Taxes”.

Somehow those bullet points seem almost like somebody else did all the work and now they are sharing this useful information with them. It creates perceived value in the content.

Let us look at the headline at the top of the page, “8 Year Old Boy Makes 5K Per Month Online Using A Simple “Lemonade Stand” Secret”

This touches on a number of triggers that are targeted to online home based business opportunity seekers. Now we'll look at the copy:

This headline, without directly saying what it is, implies that it an online business opportunity that makes 5k per month, that it does not require a lot of education or skill, even an “8 year old” can do it, that it is not hard or difficult, i.e. “simple”, that there is some type of system involved which implies a How To formula i.e. the “lemonade stand” analogy. The Lemonade Stand analogy also appeals to the entrepreneurial spirit of the opportunity seeker.

2 comments:

  1. Hi, I Saw Your Link in Bing.com I Love Your Blogs Kindly See my Link Here a New Alternative Money Making Network  best alternatives to adsense here

    ReplyDelete
  2. Hi,

    I write you to invite to a free video course:

    >> http://en.negocios2go.com/

    In this video course you're going to discover:

    - Step by step training tutorials which include videos & instruction manuals setting out a complete blueprint that could enable you to quit your day job fast!
    - Exclusive access to the "in-house" tools and software to make thousands of dollars each week
    - Amazing ways you can still make money online without experience needed.
    - And much more...

    Access today to this video course where you're going to learn how to make money online - step by step.

    Best Regards,
    atte. Negocios2Go

    ReplyDelete