First let’s analyze what a link is, it’s a piece of text or image that links to your blog, and some of the factors that matter are
· The address which it links to
· The text of the link
· The Page Rank of the page on which the link resides
Let’s break this down. First every blogger naturally wants a link to their blog, but to which page of your blog? To an individual post or to your blog’s home page? Since your blog is a constantly updated website, it is always wise to accumulate all the links to point to your main page instead of individual posts because they tend to be very time-sensitive.
The text of the link also affects your rankings for a certain keyword. Let’s say your blog is about Home Furniture and another site has a link that says “Digital Camera” and links to your blog. Doesn’t make much sense, right? If a lot of links that link to your site contain the terms “Home” or “Furniture”, it will greatly boost your rankings for those keywords. Hence, it’s essential to put some thoughts when requesting links from other webmasters as you want them to link to your blog with appropriate keywords.
What does Google Page Rank means it’s basically a scale set by Google to measure the popularity of websites. You can read more about it on http://www.google.com/technology/. What is interesting is that the higher the Page Rank of a certain website, the more frequent Google’s robots will visit the website to index it. Of course, the Page Rank of a page will also help it to rank higher in Google’s search engine results. In short, having a high Page Rank will bring you many benefits of Search Engine Optimization.
Your blog will start with no Page Rank (which is different to Page Rank 0) because
Google has not yet indexed your blog. Once Google’s robots find your blog through links on other sites, your blog will show a Page Rank of 0 and depending on the Page Rank of the referring page, your blog’s Page Rank will also rise eventually.
Getting high-quality links to your blog will help direct targeted visitors who are interested in your niche to your blog, enable search engines to find and index your blog and ultimately rank higher in search engine results.